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Need, quality, service — the three reasons behind any worthwhile purchase all point the same direction for Marketing-Cloud-Account-Engagement-Consultant candidates: the Salesforce Certified Marketing Cloud Account Engagement Consultant materials at PrepAwayETE exist because the exam is worth taking, and they are maintained because your result matters.
Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | Marketing-Cloud-Account-Engagement-Consultant |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Sales Cloud Consultant Salesforce Certified Administrator |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Price: | $200 USD |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 65 |
| Certificate Validity Period: | No expiration ( certifications do not expire for this credential) |
| Passing Score: | 68% |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored exam (at a testing center or remote proctored) |
| Pre Condition: | It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Generation and Nurturing | 17% | - Configure progressive profiling - Design and configure landing pages and forms - Implement lead capture and scoring models - Build nurture programs and drip campaigns - Create grading rules and segmentation |
| Data Management | 18% | - Implement data segmentation strategies - Configure CRM sync and field mappings - Manage data imports and exports - Configure custom fields and objects - Set up duplicate management and data quality rules - Design and implement data schemas |
| Automation and Campaigns | 17% | - Implement multi-channel journey orchestration - Create completion actions and decision points - Configure CRM campaigns and campaign influences - Build automation rules and engagement programs - Monitor and optimize automation performance |
| Discovery and Scoping | 15% | - Conduct gap analysis - Identify key stakeholders and decision-makers - Understand business objectives and requirements - Define project scope and success metrics - Assess current marketing technology stack |
| Email Marketing | 18% | - Configure email authentication (DKIM, SPF, DMARC) - Create and manage subscriber lists - Design responsive email templates - Implement dynamic content and personalization - Optimize email deliverability - Implement preference centers and unsubscribe management |
| Account Engagement Setup | 15% | - Configure IP warming and deliverability settings - Configure Business Units and security settings - Implement folder structure and naming conventions - Set up tracking and analytics configurations - Set up user roles and permissions |
Marketing-Cloud-Account-Engagement-Consultant Exam Facts and the Service Behind Them
- Data Management (18%)
- Lead Generation and Nurturing (17%)
- Account Engagement Setup (15%)
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
" The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a user group > have nurture programs assign prospects to the user group
- B. Configure users > set up a queue > have nurture programs assign prospects to the queue
- C. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
- D. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
Correct Answer: A 🗳️
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the " Product Interest " form
* A score higher than 100
* A grade higher than a C
* Is a member of the " Target Account " list
What should LenoxSoft use to accomplish this business requirement?
- A. Form completion action and user queue
- B. Form completion action and user group
- C. Automation rule and user group
- D. Automation rule and user queue
Correct Answer: C 🗳️
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
- B. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
- C. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
- D. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
Correct Answer: C 🗳️
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
- B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- D. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 - Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Correct Answer: B 🗳️
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
- A. Campaign Influence and Marketing Data Sharing
- B. Connected Campaigns and Campaign Influence
- C. Connected Campaigns and Engagement Studio
- D. Salesforce User Sync and Campaign Influence
Correct Answer: B 🗳️
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