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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Messaging | 11% | - Deliverability and compliance management
- Personalized content design and delivery
- Cross-channel messaging strategy
|
| Topic 2: Data Modeling and Management | 21% | - Data object selection and relationship definition
- Contact identity and data governance
- Reporting, data views, and tracking extracts
|
| Topic 3: Account Configuration | 12% | - Sender Authentication Package implementation
- Mobile Studio configuration and troubleshooting
- Account hierarchy design and management
- Reply Mail Management setup and resolution
|
| Topic 4: Integration | 20% | - Extension product selection and implementation
- Marketing Cloud Connect configuration and troubleshooting
- Data model design for personalized messaging
|
| Topic 5: Discovery and Architecture | 16% | - Requirements gathering and analysis
- Solution recommendation and long-term maintainability
- Data and segmentation strategy design
|
| Topic 6: Automation | 20% | - Automation type and activity selection
- Automation Studio workflow implementation
- Journey Builder flow design
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?
A. Decision Split Activity using both Contact and Journey Data
B. Einstein Split Activity
C. Decision Split Activity using only Contact Data
D. Decision Split Activity using only Journey Data
Question 2
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today ' s email was sent using Marketing Cloud Connect (MCC), though last week ' s was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User- Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
A. The previous send ' s user needed to have edit permissions in Salesforce.
B. Email Opt Out is only updated if the send originates in Salesforce.
C. The previous send used Email Address as a Subscriber Key.
D. The Email Opt Out field needs to be added to the Contact Page Layout.
Question 3
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2,500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2,500 contacts?
A. Script Activity
B. Verification Activity
C. Query Activity
D. Stop Activity
Question 4
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called ' Shipments ' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2)
A. There is a hierarchical relationship from Contact to Shipment.
B. The Shipment object is on the Account Related List.
C. The Shipment object requires a Lookup to Lead or Contact.
D. An Apex Trigger is created on the Shipment object.
Question 5
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)
A. ContactID was used as Subscriber Key
B. Email Address was used as Subscriber Key
C. Individual Level Tracking was not selected in Marketing Cloud Configuration
D. Synchronized Data Sources only push data every 15 minutes
Solutions:
Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: C,D | Question 5 Answer: B,C |