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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A company synchronizes CRM Contacts into Marketing Cloud every fifteen minutes. Marketing users complain that recently updated customer preferences are sometimes missing from campaigns launched immediately after CRM changes. Which explanation is most likely?

A) Subscriber Keys prevent CRM synchronization.
B) Publication Lists block synchronized updates.
C) Journey Builder caches CRM records permanently.
D) Synchronized Data Extensions update according to scheduled synchronization rather than instantly.

2. Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK. In which two ways should this segment be created?

A) Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
B) Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
C) Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension.
D) Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

3. Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible. What approach would a consultant recommend?

A) Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
B) Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
C) Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
D) Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.

4. A consultant is designing a send logging strategy for regulatory reporting. The business needs to retain historical evidence of every email sent without affecting production send performance unnecessarily. Which recommendation is most appropriate?

A) Enable send logging only when troubleshooting.
B) Configure Send Logging with an appropriately designed Data Extension and retention strategy.
C) Copy tracking data manually after every campaign.
D) Replace tracking extracts with Publication Lists.

5. Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data?

A) Contact Configuration
B) Entry Source Data Extension
C) Data Designer
D) Data Relationships

Solutions: