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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A) The ability to use existing complex Salesforce lead routing processes
B) The ability to assign prospects based on specific criteria being met
C) The ability to assign prospects via automation instead of manually
D) The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement

2. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A) Static Public List and Automation Rule
B) Salesforce Engage and CRM Visible List
C) Email Preference Center and Dynamic Public List
D) Email Preference Center and Static Public List

3. A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A) The same layout template on both the form and the landing page was not used.
B) The form HTML embed code in the layout template code was not used.
C) The %%content%% variable tag in the layout template code was missing.
D) The landing page on a browser with the cookies cleared was not tested.

4. LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A) Custom redirect
B) Page action
C) Automation rule
D) Completion action

5. An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A) Run an automation rule based on the Marketing Cloud Account Engagement campaign
B) Run a dynamic list based on the Marketing Cloud Account Engagement campaign
C) Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
D) Look for the original list based on the Marketing Cloud Account Engagement campaign

Solutions: