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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has a grading profile for business units in both United States and Canad a. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A) LenoxSoft added location based criteria
B) LenoxSoft uses location based scoring categories .
C) LenoxSoft must add prospect to a dynamic list
D) LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

2. LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A) Increase the wait time on the Email send action steps.
B) A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
C) Set the Engagement Studio program to repeat every 10 days.
D) Automatically remove prospects from the program when an email reply trigger is met.

3. How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A) 10 minutes
B) 4 hours
C) 1 hour
D) 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce

4. LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A) Add form completion actions to send customized email with a call reminder to the sales user.
B) Add form completion actions to first assign to the assigned user and then to notify the user.
C) Add form completion actions to add to the engagement studio program and notify the assigned user.
D) Add form completion actions to first assign to the user and then to create a Salesforce task.

5. LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A) To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
B) To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
C) To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
D) To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Solutions: