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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Scenario: A data team wants to automate the synchronization of subscribers' unsubscribe statuses from their enterprise account to an external CRM in a consolidated file. They need to capture unsubscribe data across all child business units.

A) _Unsubscribe
B) _Complaint
C) _BusinessUnitUnsubscribes
D) _Subscribers

2. Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet their needs?

A) Import Activity > Decision > Journey Activities
B) Salesforce Entry Event > Query Activity > Automation Studio Activities
C) Query Activity > API Event > Automation Studio Activities
D) Query Activity > Data Extension Entry Source > Journey Activities

3. Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A. Which method would facilitate this solution?

A) In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.
B) In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.
C) In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.
D) In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.

4. Northern Trail Outfitters sends emails for Password Resets from their web store when requested.
An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?

A) Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
B) Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
C) Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
D) Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

5. An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?

A) Build independent suppression Data Extensions for every campaign.
B) Export active journey participants every morning.
C) Create separate exclusion filters for every journey.
D) Maintain a centralized suppression audience updated automatically from active retention journeys.

Solutions: