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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How could LenoxSoft benefit from Engage Reports?

A) Users can analyze the performance of their templated and non-templated emails.
B) Users can analyze form submission performance for the prospects they have emailed.
C) Sales Managers can analyze lead information like prospect activity, scores, and grades.
D) Sales Managers can receive desktop notifications for their teams' email activities.

2. You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A) False
B) True

3. Select three available Marketing Cloud Account Engagement Editions

A) Marketing Cloud Account Engagement Standard
B) Marketing Cloud Account Engagement Growth
C) Marketing Cloud Account Engagement Advanced
D) Marketing Cloud Account Engagement Ultimate
E) Marketing Cloud Account Engagement Professional
F) Marketing Cloud Account Engagement Plus

4. LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A) Even Attribution Model
B) Salesforce Model
C) First Touch Model
D) Last Touch Model

5. LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A) Remove the global opt out link from marketing emails.
B) Create a custom email preference center page.
C) Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
D) Minimize public lists used in marketing emails.

Solutions: