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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Media Cloud Solutions and Features- Core product capabilities
  • 1. Sales and advertising workflow automation
    • 2. Integration with Salesforce ecosystem
      Topic 2: Media Cloud Architecture and Data Model- Core Media Cloud data objects
      • 1. Account, campaign, and asset data structure
        • 2. Data relationships and modeling best practices
          Topic 3: Media Industry Knowledge- Advertising and media ecosystem fundamentals
          • 1. Media business models and workflows
            • 2. Key media KPIs and measurement concepts
              Topic 4: Audience and Campaign Management- Audience segmentation and activation
              • 1. Audience building and targeting strategies
                • 2. Campaign lifecycle management
                  Topic 5: Integration and Implementation- System integration patterns
                  • 1. API-based integrations and data ingestion
                    • 2. Security and governance considerations

                      Salesforce Media Cloud Consultant Sample Questions:

                      Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?

                      • A. media channel
                      • B. product
                      • C. ad creative size type
                      • D. media content title
                      Reveal Solution  Discussion  0

                      Correct Answer: C  🗳️

                      Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).

                      Two Salesforce Developers work for a B2B advertising publishing company. Developers A and B have been working in developer orgs with advertising sales management (ASM) and need to migrate the ASMcomponents to the sandbox org of the company. Developer A migrates the ASM components to the sandbox org. Developer B does the same. After that, Developer A realizes that the components on the sandbox org are different from those of the developer org because they were overwritten by the components of the Developer B. There is no way to go back to recapture them. Which tool should a consultant reccomend to avoid this outcome ?

                      • A. a version control system
                      • B. visual studio code
                      • C. IDX workbench
                      • D. a messagin program
                      Reveal Solution  Discussion  0

                      Correct Answer: A  🗳️

                      Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).

                      A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
                      Which element should a Consultant create within Salesforce to be able to enter these details?

                      • A. Auth. Provider
                      • B. Connected App
                      • C. Named Credentials
                      • D. Custom Metadata
                      Reveal Solution  Discussion  0

                      Correct Answer: C  🗳️

                      Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).

                      When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?

                      • A. ad space creative size type (one-to-many)
                      • B. ad space specification (one-to-one)
                      • C. ad space creative size type (one-to-one)
                      • D. ad space specification (One-to-many)
                      Reveal Solution  Discussion  0

                      Correct Answer: D  🗳️

                      Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).

                      Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?

                      • A. planned revenue from media cloud and actuals from Ad server
                      • B. planned revenue from Ad server and actuals from Media Cloud
                      • C. planned revenue and actuals from media cloud
                      • D. planned revenue and actuals from Ad server
                      Reveal Solution  Discussion  0

                      Correct Answer: A,B  🗳️

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