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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Microsite with Web Collect to store entrants on a data extension.
B) Data Extension with double opt-in status defined.
C) Send Email Activity with a link to a subscription center.
D) Microsite with Smart Capture to store entrants on a data extension.

2. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A) Facebook
B) Facebook and Twitter
C) Google and Facebook
D) Twitter

3. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Each contact is assigned an individual goal.
B) Contacts are evaluated against the goal after a wait activity.
C) Goals are created to evaluate journey performance.
D) Goal target statistics are stored in a data extension.
E) Goals can act as exit criteria.

4. A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

A) Dynamic Content Wizard
B) A/B Test content type
C) AMP script lookup Rows functions
D) AMP script conditional against the Gender field

5. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A) Wait Until Date
B) Einstein STO
C) Join
D) Engagement Split

Solutions: