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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Filter the.csv file before import.
B) Create a data filter on the data extension.
C) Write a query to create a filtered data extension.

2. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
B) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C) Use a Guided Send to perform a test send to Internal usersusing subscriber data.

3. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

A) Smart capture block
B) Einstein content block
C) Interactive Email Form block

4. Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Engagement Frequency
B) Einstein Engagement Scoring
C) Einstein Messaging Insights

5. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Email Send to dedupe on email address.
B) Configure Journey Settings to 'allow no re-entry.
C) Configure Journey Entry Event to 'allow no re-entry.'

Solutions: