MC-201 exam dumps

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  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • No. of Questions: 306 Questions and Answers
  • Updated: Aug 22, 2026

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  • Total Questions: 306
  • Updated on: Aug 22, 2026
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  • Total Questions: 306
  • Updated on: Aug 22, 2026
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  • Total Questions: 306
  • Updated on: Aug 22, 2026
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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Lead Generation & Management- Prospect Management
  • 1. Segmentation lists and dynamic lists
    • 2. Lifecycle management and nurturing
      - Forms & Landing Pages
      • 1. Form handlers and conversion tracking
        • 2. Landing page creation and optimization
          Reporting & Analytics- Engagement Metrics
          • 1. Campaign reporting and ROI analysis
            • 2. Email performance tracking
              - B2B Marketing Analytics
              • 1. Dashboards and insights interpretation
                Account Engagement Fundamentals- Platform Overview & Terminology
                • 1. Lifecycle and engagement model
                  • 2. Pardot / Account Engagement concepts (prospects, visitors, leads)
                    Data Management & Integration- Automation Data Handling
                    • 1. Importing/exporting prospect data
                      • 2. Custom fields and segmentation logic
                        - Salesforce CRM Sync
                        • 1. Field mapping and sync behavior
                          • 2. Data quality and deduplication
                            Administration & Governance- System Configuration
                            • 1. Account Engagement settings and integrations
                              - User Management
                              • 1. Roles, permissions, and access control
                                Marketing Automation- Engagement Studio
                                • 1. Nurture campaign design
                                  • 2. Automation rules and drip programs
                                    - Scoring & Grading
                                    • 1. Grading profiles and qualification rules
                                      • 2. Scoring models configuration

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        1. Which three variable tags can be used on layout templates for landing pages?
                                        (Choose three answers.)

                                        A) %%tittle%%
                                        B) %%content%%
                                        C) %%name%%
                                        D) %%description%%
                                        E) %%form%%


                                        2. Form or Form Handler? I need to be able to edit and change my form directly.

                                        A) Form Handler
                                        B) Form


                                        3. What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?

                                        A) Company
                                        B) Phone
                                        C) Name
                                        D) Email address


                                        4. If a form is added to a landing page, where will the submissions be reported?

                                        A) On the landing page
                                        B) On the landing page's layout template
                                        C) On the form
                                        D) On the form's layout template


                                        5. By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

                                        A) Contact Accounts
                                        B) Persons Accounts
                                        C) Lead Accounts


                                        Solutions:

                                        Question # 1
                                        Answer: A,B,D
                                        Question # 2
                                        Answer: B
                                        Question # 3
                                        Answer: D
                                        Question # 4
                                        Answer: C
                                        Question # 5
                                        Answer: A

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