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Salesforce Marketing-Cloud-Developer (Salesforce Certified Marketing Cloud Developer) Exam is designed to test the knowledge and skills of professionals who work with the Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Developer Exam certification validates the candidate's ability to develop and implement solutions using the Marketing Cloud platform. Marketing-Cloud-Developer exam covers a wide range of topics, including data management, automation, personalization, and analytics.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing-Cloud-Developer Certification Exam covers several topics, including Marketing Cloud data model, scripting languages, Marketing Cloud Connect, automation tools, and more. Marketing-Cloud-Developer exam requires individuals to have a deep understanding of these topics to pass. It is recommended that individuals who wish to take Marketing-Cloud-Developer exam have practical experience working with Salesforce Marketing Cloud, as this will help them to understand the topics better.
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To prepare for the Salesforce Marketing-Cloud-Developer exam, candidates should have a strong understanding of the Marketing Cloud platform and its various components, including email marketing, mobile messaging, social media marketing, and data management. They should also have experience with AMPscript and JavaScript, as well as knowledge of HTML and CSS. Additionally, candidates should be familiar with the Marketing Cloud API and have experience integrating with other systems.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Programmatic Languages | 35% | - AMPscript syntax, functions, and processing - Programmatic subscriber exclusion and dynamic content - Server-Side JavaScript (SSJS) usage and best practices - Implement development best practices |
| Topic 2: Security | 7% | - Security best practices in Marketing Cloud - Data security options and controls |
| Topic 3: API | 22% | - API objects, methods, and routes (REST & SOAP) - OAuth authentication and access token usage - Response handling and error management |
| Topic 4: Data Modeling | 14% | - Configure account Contact model - Differentiate data extension types and uses - Understand contact record relationships across channels - Explain Contact Delete process and impact |
| Topic 5: Data Management | 22% | - SQL queries and best practices for data extensions - Import activities and file formats - Data impact from operations like Contact Delete - Data extraction methods and send logs |
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