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To pass the Salesforce MCC-201 exam, candidates must have a solid understanding of Marketing Cloud Connect and its integration with other Salesforce products. Candidates must also be familiar with Marketing Cloud features like email marketing, social media marketing, and mobile marketing. MCC-201 exam consists of 60 multiple-choice questions and lasts 90 minutes. Passing the exam requires a score of 68% or higher. Overall, the Salesforce MCC-201 exam is a great way to demonstrate your knowledge and expertise in Marketing Cloud Connect and enhance your career prospects in the Salesforce ecosystem.
Salesforce MCC-201 exam consists of 60 multiple-choice and multiple-select questions that must be completed within 90 minutes. MCC-201 exam assesses various topics, including the benefits of Marketing Cloud Connect, how to set up Marketing Cloud Connect, how to send emails using Marketing Cloud Connect, and how to track email results.
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| Section | Objectives |
|---|---|
| Salesforce Marketing Cloud Overview | - Customer Success Platform Overview
|
| Marketing Cloud Connect | - Marketing Cloud Connect Fundamentals
|
| Tracking and Reporting | - Sales and Service Cloud Reporting
|
| Connecting the Clouds | - Configuration and Setup
|
| Personalized Digital Marketing | - Email Sending Methods
|
| Journey Builder | - Sales and Service Cloud Activities
|
| Synchronized CRM Data | - Segmentation and Data Extensions
|
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