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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 4
B) 1
C) 3
D) 0

2. Which two statements are correct regarding the Parent-Child configuration?

A) Parent-Child allows sharing both dimensions and measurements
B) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
C) Parent-Child configurations can cause performances issues
D) Parent-Child links different tables based on shared key values

3. Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?

A) Campaign Category
B) Geo Location
C) Device Category
D) Device Browser

4. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Ease of Maintenance - the logic is written and populated in one centralized place
B) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
C) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
D) Scalability - future data streams that will follow similar logic will be automatically harmonized.
E) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to

5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

A) 1
B) 3
C) 0
D) 2

Solutions: