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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.
In addition to the previous details, the client provides the following data sample:


Logic specification:
If a value is not present in the Validation List, return "Not Valid"
If a value is not present in the Classification File, return "Unclassified".
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

B)

C)

D)

2. A client's data consists of three data streams as follows:
Data Stream A:

A) Update Attributes and Hierarchies
B) It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
C) Update Attributes
D) Inherit Attributes and Hierarchies

3. What is the relationship between "Media Buy Key" and "Campaign Key"?

A) One-to-many (one Media Buy Key has many Campaign Keys)
B) Many-to-many
C) Many-to-one (one Campaign Key has many Media Buy Keys)
D) One-to-one

4. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A) All data stream types share at least one mutual measurement
B) All data stream types consist of at least one entity
C) Every data stream type includes the Medio Buy entity
D) Each data stream type has its own set of measurements
E) Each data stream type has Its own main entity

5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?

A) 1
B) 3
C) 0
D) 2

Solutions: