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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobilePush tools and functionalities - MobileConnect features and capabilities - Mobile Studio configuration and usage |
| Topic 2: Triggers | 7% | - Data extension and trigger management - SOAP and REST API triggers - Event-driven automation |
| Topic 3: Social Studio | 10% | - Social analytics and reporting - Content management and moderation - Social media publishing and engagement |
| Topic 4: Interaction Studio | 8% | - Real-time interaction management - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules |
| Topic 5: Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
| Topic 6: Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Copy Insights - Send Time Optimization |
| Topic 7: Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Activities and decision splits - Reporting and performance analysis - Journey design and best practices - Entry sources and audience evaluation |
1. Where to create topic profiles in command center?
A) command center
B) social admin
C) social automate
2. What is the prerequisite to create advertising studio audience:
A) Create advertising/business account on the required and network and setup the ad account integration in MC
B) There is no prerequisite as all setup is done.
C) Set user opt in data.
3. What is supported as a managed account in Social Studio?
A) Google My Business
B) Yelp
C) Amazon
D) Reddit
4. What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
A) Orchestration
B) Data Storage
C) Next Best Action
D) Data Aggregation
5. A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
A) Journey API
B) Email SOAP API
C) Transactional Message API
D) REST API
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A,D | Question # 5 Answer: C,D |
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