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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What is the most frequent option to refresh an Advertising Audience?

A) Monthly
B) BI-weekly
C) Hourly
D) Weekly
E) Daily

2. Which social network(s) support lead capture in Ad Studio?

A) Linkedin 2%
B) Facebook
C) Instagram
D) Twitter
E) Google Adwords

3. What is true about Einstein Engagement Scoring (EES)?

A) EES takes into account custom unsubscribe handling
B) EES requires Collect Code Tracking forweb conversion predictions
C) EES analyzes all send data from Marketing Cloud
D) EES can import historical purchase data to drive conversion predications

4. Which keywords does MobileConnect automatically recognize as STOP keywords?

A) QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
B) LEAVE, GOAVVAV, END, UNSUB, NO
C) STOP, QUIT, CANCEL, END, UNSUBSCRIBE
D) STOP. FINISH, END, UNSUB, LEAVE

5. Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A) EMI detects how quickly the message was read
B) EMI analyzes both batch and journey builder sends
C) EMI detects anomalies and unexpectedly low or high values andgenerates insights
D) EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
E) EMI pre-determines the percentage of subscribers that will unsubscribe

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