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Oracle 1z1-349 exam consists of 70 multiple-choice questions that are designed to test your knowledge and skills in implementing and configuring Oracle Eloqua Marketing Cloud Service. 1z1-349 exam covers a wide range of topics, including the basics of Oracle Eloqua Marketing Cloud Service, designing and building campaigns, creating and managing email campaigns, and tracking and analyzing campaign performance. You will also be tested on your knowledge of the Oracle Eloqua Marketing Cloud Service user interface, database management, and integration with other applications.
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Oracle 1z1-349 certification exam is designed for individuals who want to validate their skills and knowledge in implementing Oracle Eloqua Marketing Cloud Service 2017. 1z1-349 exam is intended for professionals who work in the field of marketing automation and are responsible for implementing Eloqua solutions for their organizations. Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials certification exam assesses the candidate's ability to configure, manage, and optimize Eloqua campaigns and programs, as well as their ability to troubleshoot common issues.
Reference: https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-349
Oracle 1z1-349 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Data Management | 15% | - Contact and data administration
- 1. Segmentation fundamentals
- 2. Contact fields and records
- 3. Data imports and exports
- 4. Custom objects
|
| Topic 2: Implementation Planning and Methodology | 10% | - Implementation lifecycle
- 1. Stakeholder roles and responsibilities
- 2. Project milestones and deliverables
- 3. Implementation best practices
|
| Topic 3: Forms and Landing Pages | 15% | - Digital asset configuration
- 1. Form creation and processing
- 2. Landing page configuration
- 3. Progressive profiling
|
| Topic 4: CRM Integration and Advanced Features | 15% | - System integration
- 1. CRM integration configuration
- 2. Reporting and monitoring
- 3. Web tracking
|
| Topic 5: Automation and Campaign Management | 15% | - Marketing automation
- 1. Lead management processes
- 2. Program Builder concepts
- 3. Campaign Canvas configuration
|
| Topic 6: Platform Fundamentals and Architecture | 15% | - Eloqua platform overview
- 1. Data model fundamentals
- 2. User management and security
- 3. Platform administration
|
| Topic 7: Email and Deliverability Configuration | 15% | - Email setup
- 1. Email groups and subscriptions
- 2. Deliverability configuration
- 3. Sender profiles
|