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| Section | Objectives |
|---|---|
| Topic 1: Oracle Eloqua Core Concepts | - Eloqua platform architecture and key components - Marketing automation fundamentals in Eloqua |
| Topic 2: Data Management and Segmentation | - Contact segmentation and filtering - Data import, export, and cleansing |
| Topic 3: Assets Management | - Emails, forms, and landing pages creation - Asset management and reuse strategies |
| Topic 4: Reporting and Integration | - Standard and custom reporting in Eloqua - Integration with CRM and external systems |
| Topic 5: Campaign Management | - Campaign canvas design and execution - Lead nurturing and automation workflows |
| Topic 6: Application Setup and Configuration | - Account settings and system configuration - User setup, roles, and security configuration |
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