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| Section | Objectives |
|---|---|
| Topic 1: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Topic 2: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 3: Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Topic 4: Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Topic 5: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
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