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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) Existing systems and data are too disparate.
B) Uncertain ROI.
C) They feel interactive marketing is not appropriate for their business.
D) Cost is too high.

2. Smarter Commerce capabilities are packaged and delivered as what?

A) A single, high-value, shrink-wrapped, solution for commerce.
B) Middleware components requiring additional business function software.
C) A simple monolithic application for each phase of the commerce cycle.
D) Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.

3. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Customer segmentation.
B) Unica
C) Cross-channel campaign management.
D) All of the above.

4. What can AdTarget do?

A) Force customers to watch the entire Internet ad before entering websites
B) Monitor all advertisements watched on cable television
C) Working with affiliates, target Internet ads without email
D) Utilize You Tube to more effectively deliver ad content

5. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) WebSphere Commerce
B) Unica
C) Sterling Commerce
D) Coremetrics

Solutions: