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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create a completion action to assign to a lead queue when a high-value form is submitted.
B) Create a completion action to assign to a group when the prospect reaches a score of 100.
C) Create an automation rule to assign to a lead queue when the qualification criteria is met.
D) Create an automation rule to assign to a group when the qualification criteria is met.

2. What is true about completion actions? [Choose two answers]

A) Completion actions will not execute for image files.
B) Completion actions only execute for prospects. They will not affect visitors.
C) Completion actions can be criteria based.
D) Completion actions are retroactive and will apply to activities done before and after you apply them

3. LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A) Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
B) Salesforce Connector User has 'Read1 permission to the custom object
C) Install the Salesforce AppExchange Package and verify the Salesforce connector
D) Export all the data and assets from the existing tool

4. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
B) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
C) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
D) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

5. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A) Review existing forms and landing pages to understand what data needs to be collected.
B) Pull a report of the data they intend to use for segmentation purposes.
C) Filter existing prospect records to see which custom fields have the most data.
D) Ask their accounting team to review and select the five most helpful fields.

Solutions: