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To become a Salesforce Certified Marketing Cloud Email Specialist, an individual must pass the Marketing-Cloud-Email-Specialist exam, which consists of 60 multiple-choice questions. Marketing-Cloud-Email-Specialist exam duration is 90 minutes, and the passing score is 65%. Marketing-Cloud-Email-Specialist exam is available in multiple languages and can be taken online or in-person at a testing center.
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Salesforce Marketing-Cloud-Email-Specialist exam is a rigorous test that measures a professional's knowledge and skills in the Marketing Cloud Email platform. It consists of 60 multiple-choice questions, which must be completed within 90 minutes. Marketing-Cloud-Email-Specialist exam is designed to test a candidate's understanding of email marketing best practices, email design, subscriber management, data management, and automation.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
The benefits of obtaining the Salesforce Marketing Cloud Email Specialist certification include enhancing an individual’s career opportunities and earning potential, gaining recognition as a Salesforce Marketing Cloud Email Specialist, and demonstrating a commitment to professional development and staying up-to-date with the latest email marketing best practices. Salesforce Certified Marketing Cloud Email Specialist certification can help individuals stand out in a competitive job market and increase their chances of landing a job in the email marketing or marketing automation field.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Email Message Design | 24% | - Content Builder usage - A/B testing and approval processes - Dynamic content and personalization - Email design and responsive rendering |
| Topic 2: Email Marketing Best Practices | 10% | - Deliverability principles - Permission and preference management - Compliance and regulations |
| Topic 3: Insights and Analytics | 14% | - Troubleshooting delivery issues - Report creation and analysis - Email performance metrics |
| Topic 4: Subscriber and Data Management | 26% | - Data import and management - Segmentation and list management - Data extensions and data relationships |
| Topic 5: Marketing Automation | 26% | - Automation Studio configuration - Journey Builder implementation - Triggered sends and scheduled sends |
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