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| Section | Weight | Objectives |
|---|---|---|
| Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Data Integration and Ingestion | 12% | - Refresh schedules and data flow - API and file-based import - Data streams and connectors |
| Data Permissions and Governance | 5% | - User access and roles - Data update controls - Parent-child data setups |
| Datasets and Data Views | 10% | - Dataset creation and management - View configuration and sharing - Filtering and segmentation |
| Calculated Fields and Functions | 5% | - Extract and transformation formulas - Custom calculations - VLOOKUP and FUZZYVLOOKUP |
| Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Dashboards and Visualization | 15% | - Chart types and usage - Dashboard design and layout - KPI and metric display |
| Reporting and Analytics | 12% | - Attribution models - Report creation and scheduling - Insight generation and interpretation |
| Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Data Mapping and Modeling | 5% | - Source of truth configuration - Data structure and relationships - Dimensions and measures |
| General Functionalities | 13% | - Basic concepts and terminology - Navigation and interface - Core platform capabilities |
| Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
| Data Harmonization | 3% | - Pros and cons of harmonization approaches - Cross-source alignment - Standardization methods |
After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?
Correct Answer: A,C 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Which data stream should be set as a parent?
Correct Answer: D 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
Source 3:
Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.
How can an implementation engineer fix this discrepancy?
Correct Answer: B 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?
Correct Answer: A 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
Your client is interested in ingesting the below file:
The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?
Correct Answer: D,E 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
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