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To prepare for the Marketing-Cloud-Personalization Exam, candidates should have experience using Salesforce Marketing Cloud and understand how to create personalized campaigns in Email Studio, Mobile Studio, Social Studio, Advertising Studio, and Web Studio. Candidates should also be familiar with customer journey mapping and segmentation, as well as analytics and reporting in Marketing Cloud. Salesforce offers training and certification study materials to help candidates prepare for the exam.Aspiring marketing professionals who wish to demonstrate their expertise in leveraging Marketing Cloud to create engaging customer experiences and drive revenue growth are encouraged to pursue the Marketing-Cloud-Personalization Exam.
Salesforce Marketing-Cloud-Personalization: Marketing Cloud Personalization Accredited Professional Exam is intended for Marketing Cloud professionals who are responsible for creating and executing personalized customer experiences. Marketing-Cloud-Personalization exam is ideal for marketing professionals who want to demonstrate their expertise in using Marketing Cloud Personalization to drive customer engagement and loyalty. Marketing Cloud Personalization Accredited Professional Exam certification will help you stand out from other marketing professionals and enhance your career prospects.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216
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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein Capabilities | 10% | - Einstein recipes - Ingredients and recommendation tuning |
| Topic 2: Data Integration | 14% | - Data flows in and out of Marketing Cloud Personalization - Salesforce Connector - ETL feed system - Event API |
| Topic 3: Solution Overview | 16% | - Marketing Cloud Personalization fundamentals - Core components and terminology - Real-time Interaction Management (RTIM) value and use cases |
| Topic 4: Setup & Administration | 6% | - Initial platform setup - User attributes and identity system |
| Topic 5: Activation | 18% | - A/B Testing - Server-side campaigns - Email and mobile campaigns |
| Topic 6: Sitemap | 18% | - Web SDK implementation - Unified customer profile - Catalog and page mapping - Content zones |
| Topic 7: Segmentation | 18% | - Export segments - Segment rules and filters - Journey Builder segment listener - Goals and reporting |
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