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Google adwords-search Exam Syllabus Topics:

SectionObjectives
Ad Creation and Assets- Ad assets and extensions
- Responsive Search Ads
Google Search Ads Fundamentals- Google Ads auction and Ad Rank
- Search advertising concepts
Bidding and Budget Management- Smart Bidding strategies
- Budget optimization
Measurement and Performance Optimization- Performance analysis
- Conversion tracking
Campaign Setup and Optimization- Keyword planning and targeting
- Match types and search intent
- Campaign structure and settings

Google Search Advertising Advanced Exam Practice Test Sample Questions:

How many AdWords accounts can be associated with a Google Account login?

  • A. 15
  • B. 5
  • C. 10
  • D. 1
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

  • A. No, because the pop-up window offers a discount to Ned's website visitors.
  • B. Yes, because the pop-up window offers a coupon that's good for one day only.
  • C. Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
  • D. No, as long as Ned's site isn't selling anything against Google's content policy.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

  • A. Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
  • B. Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.
  • C. Google's Website Optimizer is a tool that will automatically optimize web pages.
  • D. Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

  • A. The ads are shown in the order in which they were created.
  • B. The ads are shown based on performance.
  • C. The ads are shown in alphabetical order.
  • D. The ads are shown in rotation.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

  • A. Yes, Terri must add this phrase to her Google AdWords advertisements too.
  • B. No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
  • C. Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.
  • D. No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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