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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Larry has configured a custom report in Google Analytics for his client. Larry can see the report fine on his laptop, but his client cannot. Upon further investigation, Larry learns that his client is using Linux, whereas he is using Windows Vista. Both Larry and his client are using Firefox. Of the following, which one do you suspect is the problem for Larry's client?

A) Larry's client won't see the report as the report exists on Larry's computer, not the client's computer.
B) Larry's client is using Linux.
C) Larry's client doesn't have adequate permission to view the report.
D) Larry's client has an outdated version of Firefox.

2. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choose Traffic Sources, then Referring Sites
B) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
C) Choose Reports, then Traffic Sources, then Referrers
D) Choosing Traffic Sources, then Inbound Links

3. You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A) var google_conversion_language
B) var Google_conversion id
C) var google_conversion_value
D) var google_conversion_format

4. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ad groups - one for each language.
B) Create four campaigns - one for each language.
C) Use English only, as it's the most common of the four languages she's targeting.
D) Create four ads - one for each language.

5. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
B) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.
C) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
D) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.

Solutions: