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DMI PDDM Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Search Engine Optimisation (SEO)
- Aligning SEO and Business Objectives
- Keywords and SEO Content Plan
- Measuring SEO Performance
|
| Topic 2 | - Creating and Optimising Social Media Campaigns
- Developing Data-Driven Audience and Campaign Insights
|
| Topic 3 | - Principles of Digital Marketing
- Social Media Marketing
|
| Topic 4 | - Analysing and Recording Google Analytics Data
- Monitoring Campaigns with Google Analytics Reports
|
| Topic 5 | - Paid Search (PPC) using Google Ads
- Paid Search Campaign Creation with Google Ads
|
| Topic 6 | - Setting up a Social Media Experience for a Business
- Key Social Platforms for Digital Marketing
|
| Topic 7 | - Analytics with Google Analytics
- Creating and Configuring a Google Analytics Account
|
| Topic 8 | - Email Marketing
- Testing and Optimising an Email Campaign
- Marketing Automation
- Creating an Effective Email Campaign
|
| Topic 9 | - Paid Search Campaign Measurement
- Fundamentals of Paid Search
- Search Campaign Management
|
| Topic 10 | - Developing a Content Marketing Plan
- Publishing and Distributing Content
|
| Topic 11 | - Introduction to Digital Marketing
- Connecting with the Customer
|
Reference: https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing
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