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Knowledge gaps are invisible until they cost you points. PrepAwayETE built its MB-260 engines to expose them early: 120 practice questions with performance review that turns unknown weaknesses into a fixable list.
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Customer Data Platform Specialist |
| Exam Number: | MB-260 |
| Available Languages: | Other localized languages depending on availability, English |
| Related Certifications: | Microsoft Certified: Customer Data Platform Specialty |
| Exam Format: | Arrange in order, Drag and drop, Multiple choice, Scenario based |
| Certificate Validity Period: | Certification subject to annual renewal via Microsoft Learn assessment |
| Exam Duration: | 120 minutes |
| Exam Price: | USD 165 (official list price varies by country) |
| Passing Score: | 700 / 1000 (approx.) |
| Real Exam Qty: | 40-60 (approx.) |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Available in testing centers or online through proctored delivery. |
| Pre Condition: | Experience with Dynamics 365 Customer Insights, Power Query, Microsoft Dataverse, Microsoft Power Platform and relevant Azure services (e.g., Azure Data Lake Storage, Azure Synapse Analytics). |
| Official Syllabus URL: | https://learn.microsoft.com/learn/certifications/exams/mb-260 |
| Section | Weight | Objectives |
|---|---|---|
| Implement AI Predictions | 5-10% | - Evaluate churn, recommendation, and lifetime value models - Configure integrated predictive models |
| Describe Dynamics 365 Customer Insights – Data | 5-10% | - Differences between individual and business account profiles - Describe core Customer Insights - Data capabilities and components - Support for Microsoft Fabric and real-time ingestion support |
| Manage Customer Insights – Data | 5-10% | - Manage system updates and security - Create and configure environments |
| Ingest Data | 10-15% | - Connect to Microsoft Dataverse and Azure Data Lake Storage - Configure incremental and real-time ingestion - Transform and ingest data using Power Query |
| Configure Third-Party Connections | 5-10% | - Configure data exports and integration with external systems |
| Create Customer Profiles by Unifying Data | 35-40% | - Configure unified fields, clusters, and IDs - Select source fields for unification - Define matching and deduplication rules |
| Configure Measures and Segments | 15-20% | - Build and manage segments using insights and predictions - Create and manage measures |
Microsoft recommends these training resources for the Microsoft Customer Data Platform Specialist exam:
Follow the training with steady self-testing — the 120 practice questions from PrepAwayETE help you apply theory and fill any gaps the training leaves.
The Microsoft Customer Data Platform Specialist exam contains 40-60 (approx.) to complete within 120 minutes. Timed simulation in the PrepAwayETE Desktop Test Engine teaches that rhythm before exam day does.
The official Microsoft Customer Data Platform Specialist outline defines 7 domains. The leading three are Manage Customer Insights – Data (5-10%), Configure Measures and Segments (15-20%), and Ingest Data (10-15%). The full list is in the topics section above, and PrepAwayETE's 120 practice questions cover each one.
The MB-260 exam is a Microsoft certification exam validating the Microsoft Customer Data Platform Specialist syllabus shown above. It belongs to these credential paths: Microsoft Certified: Customer Data Platform Specialty. Earning the credential in 2026 can strengthen a career, and PrepAwayETE prepares candidates with 120 practice questions in PDF, Desktop Test Engine, and Online Test Engine formats.
Available in testing centers or online through proctored delivery. Register for the Microsoft Customer Data Platform Specialist exam through these official channels:
After booking, PrepAwayETE delivers your practice questions within 1 minute — preparation starts the same day.
The Microsoft Customer Data Platform Specialist exam requires 700 / 1000 (approx.) to pass, and registration costs USD 165 (official list price varies by country). A failed attempt means paying the same fee again — a readiness check with the PrepAwayETE engines before booking is the cheaper option.
Three versions of the same study materials: a printable, expert-prepared PDF with free demo download and instant access; a Desktop Test Engine for Windows that simulates the real exam with two practice modes and works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS with test history and performance review. Download the demo first, experience the materials, and choose the format you like best — all 120 practice questions are identical across versions. Every purchase includes 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations.
PrepAwayETE issues a full refund if you take the Microsoft Customer Data Platform Specialist exam within 60 days of purchase and do not pass. The policy does not apply if the exam is taken within 3 days of purchase, if the exam was never actually taken, or to free materials or expired orders, and the candidate name must match the payer name. Submit a scan of your enrollment slip and the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Alternatively, exchange for two free exam products of equal value and keep your original update service. Orders arrive by email within 1 minute — contact support if nothing arrives within 2 hours.
Experience with Dynamics 365 Customer Insights, Power Query, Microsoft Dataverse, Microsoft Power Platform and relevant Azure services (e.g., Azure Data Lake Storage, Azure Synapse Analytics). Since requirements change over time, confirm the latest on the official Microsoft exam page before scheduling.
A company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform. The eCommerce application sends updates on customer purchases to Dynamics 365 Customer Insights through its real-time APIs. You configured eCommerce purchases to show on the customer activity timeline.
A marketing user reports that eCommerce purchases for customers seem to be disappearing from the customer activity timelines over time. The marketing user also notices that segments based on eCommerce purchases are not updating.
You need to explain why this is happening.
Which two explanations should you provide? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
Correct Answer: B,D 🗳️
You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.
Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
Correct Answer: B,C 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?
Correct Answer: A 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
You are the administrator for a new Dynamics 365 Customer Insights environment at your organization.
You need to set up the Search & filter index for the first time.
What three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Correct Answer:
Explanation:
Your manager asks you to delete all custom deduplications rules and create new ones for each regional data source. Customer records are considered duplicates if they contain:
1. Close match on first name,
2. Same last name.
3. Same street address, and
4. Same postal code
You need to complete the configuration of the deduplication matching conditions.
Correct Answer:
Explanation:
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