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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration | 20% | - Data model support for personalized messaging - Integration with Salesforce CRM and external systems - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting |
| Topic 2: Data Modeling and Management | 21% | - Reporting, tracking and data views - Contact configuration and identity management - Data extensions, attribute groups and relationships - Data import, export and transformation |
| Topic 3: Account Configuration | 12% | - Mobile Studio configuration and features - Account hierarchy and business unit setup - Sender authentication and deliverability management - User roles, permissions and security settings |
| Topic 4: Messaging | 11% | - Content personalization and dynamic content - Message delivery and optimization - Cross-channel messaging strategy - Email, SMS and push message design |
| Topic 5: Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Long-term solution maintainability and scalability - Solution design and architecture planning |
| Topic 6: Automation | 20% | - Automation Studio activities and workflows - Complex automation scenarios and best practices - Journey Builder design and implementation - Scheduling and monitoring automations |
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