P_CRMMKT_70 exam dumps

SAP P_CRMMKT_70 Value Package

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  • Exam Code: P_CRMMKT_70
  • Exam Name: SAP Certified Application Professional - Marketing with SAP CRM 7.0
  • No. of Questions: 100 Questions and Answers
  • Updated: Aug 26, 2026

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SAP P_CRMMKT_70 Exam Syllabus Topics:

SectionWeightObjectives
Marketing Analytics and Reporting20%- Reporting Tools
  • 1. SAP CRM Analytics integration
  • 2. Standard and custom reports
- Key Performance Indicators
  • 1. Marketing effectiveness metrics
  • 2. Campaign ROI and conversion rates
Master Data and Integration15%- Business Partner and Product Master Data
  • 1. Hierarchies and relationships
  • 2. Data maintenance and governance
- System Integration
  • 1. Integration with SAP ERP
  • 2. Data exchange and middleware
Segmentation and Target Groups25%- Business Partner Segmentation
  • 1. Attributes and segmentation rules
  • 2. Dynamic and static target groups
- List Management
  • 1. Import/export of contact lists
  • 2. Deduplication and data quality
Personalization and Interaction10%- Personalized Marketing
  • 1. Interaction tracking
  • 2. Rule-based personalization
Marketing Planning and Campaign Management30%- Marketing Plans and Budgeting
  • 1. Budget allocation and monitoring
  • 2. Plan creation and approval processes
- Campaign Lifecycle Management
  • 1. Campaign types and templates
  • 2. Campaign definition and execution
  • 3. Response tracking and follow-up

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