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SAP C-C4HMC92 certification exam is designed for individuals who want to prove their expertise in implementing and configuring SAP Marketing Cloud. C_C4HMC92 exam tests the candidate's knowledge of SAP Marketing Cloud architecture, data modeling, integration, and application configuration. SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation certification is intended for consultants, developers, and technical architects who work with SAP Marketing Cloud.
Reference: https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/
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SAP C_C4HMC92 Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Analytics and Reporting | - Marketing Analytics
- 1. Real-time dashboards and reporting
- 2. Customer journey insights
|
| Topic 2: Data Management and Integration | - Master Data Integration
- 1. Integration with SAP Cloud for Customer and ERP
- 2. Customer and contact data import
- Data Quality and Prioritization
- 1. Data source prioritization rules
- 2. Best record and duplicate handling
|
| Topic 3: Marketing Execution | - Lead Management
- 1. Lead generation and conversion
- 2. Lead qualification and scoring
- Campaign Management
- 1. Campaign creation and templates
- 2. Campaign automation and execution
|
| Topic 4: Extensibility and Customization | - System Extensibility
- 1. Custom business objects and CDS views
- 2. Custom analytical queries
|
| Topic 5: Core Marketing Cloud Configuration | - Communication Management
- 1. Identity and user mapping
- 2. Communication arrangements and integration setup
- System Setup and Administration
- 1. User and business role management
- 2. Initial system onboarding and configuration
|