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Pegasystems PEGACPMC74V1 Exam Syllabus Topics:
| Topic | Details |
|---|
| Topic 1 | - Optimizing The Customer Value In The Call-Center
- Identifying An Audience For Outbound Customer Engagement
|
| Topic 2 | - Limiting The Offer Volume In Outbound Customer Engagement
- Web Marketing Driven By Real-Time Containers
|
| Topic 3 | - Running Simulations To Test Offer Distribution
- Learning From Historical Interactions
|
| Topic 4 | - Designing A Strategy For Multi-Channel Customer Engagement
- Measure Marketing Effectiveness Using Control Groups
|
| Topic 5 | - Predicting Customer Behavior
- Complying With Contact Policies
- From Marketing To Fulfillment
|
| Topic 6 | - Designing An Offer For Multi-Channel Customer Engagement
- Marketing Driven By Real-Time Events
|
| Topic 7 | - Getting Started With Pega Marketing
- The Importance Of Propositions
- Adaptive Outbound Marketing
|
Reference: https://academy.pega.com/library/74/certified-pega-marketing-consultant
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