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Salesforce PDX-101 certification exam is an essential credential for digital marketers who want to demonstrate their proficiency in Pardot Lightning App. PDX-101 exam covers a wide range of topics in marketing automation and analytics, and passing it is a prerequisite for obtaining the Salesforce Certified Pardot Specialist credential. Essentials of Pardot Lightning App for Digital Marketers certification is valuable for professionals who work with Salesforce and want to expand their expertise in marketing automation.
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Salesforce PDX-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio & Automation | 15% | - Building and managing engagement programs - Program logic and actions - Choosing automation tools |
| Lead Qualification & Scoring | 15% | - Scoring and grading models - Defining qualification criteria |
| Email Marketing & Personalization | 20% | - Campaign creation and delivery - Email templates and sending domains - Dynamic content and HML |
| Pardot / Account Engagement Basics | 15% | - Lightning App enablement and navigation - Role and terminology in digital marketing - System administration and settings |
| Salesforce Integration & Reporting | 15% | - Custom analytics and ROI tracking - Pardot-Salesforce sync and campaigns - Dashboards and performance reports |
| Lead Generation & Management | 20% | - Segmentation and dynamic lists - Visitors and prospects tracking - Forms, landing pages, and completion actions |
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