Oracle Responsys Marketing Platform 2022 is an industry-leading marketing automation platform that enables marketers to deliver personalized and relevant messages across various channels. The platform is designed to help marketers create, manage, and execute complex campaigns across email, SMS, push notifications, social media, and other channels.
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Reference: https://education.oracle.com/oracle-responsys-marketing-platform-2022-implementation-professional/pexam_1Z0-1032-22
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Oracle 1z0-1032-22 exam consists of 60 multiple-choice questions that must be completed within 105 minutes. Candidates must achieve a score of 70% or higher to pass the exam and earn the Oracle Responsys Marketing Platform 2022 Implementation Professional certification. 1z0-1032-22 exam is available in multiple languages, including English, Japanese, and Simplified Chinese.
Oracle 1z0-1032-22 Exam Syllabus Topics:
| Section | Objectives |
| Topic 1: Campaign Management | - Messaging channels
- 1. Email campaigns
- 2. SMS campaigns
- Campaign creation and execution
- 1. Campaign setup and dashboard configuration
- 2. Testing and monitoring campaigns
|
| Topic 2: Deliverability and Optimization | - Email deliverability
- 1. Bounce processing and suppression
- 2. Spam and feedback loop management
- IP and domain reputation
- 1. Deliverability analysis tools
- 2. IP warm-up and ramp-up strategies
|
| Topic 3: Integration and API | - API usage
- 1. Event data exports (CED)
- 2. API authentication methods
- Responsys integrations
- 1. Connect jobs and data imports
- 2. Data Gateway setup
|
| Topic 4: Audience Management | - Contact data management
- 1. Contact lists configuration
- 2. Data imports via Connect jobs
- Segmentation and targeting
- 1. Filters and segment groups
- 2. Seed groups and audience selection
|
| Topic 5: Responsys Platform Fundamentals | - Account setup and domain configuration
- 1. Domain branding and delegation
- 2. Initial account configuration settings
- Responsys data model
- 1. Profile lists and data structures
- 2. Supplemental tables and PETs
|