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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Security & Administration | 12% | - Company and instance settings
- Asset permissions and contact-level security
- User creation and security groups
|
| Topic 2: Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects
- Data standardization and prioritization
- Data import/export tools and automation
|
| Topic 3: Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup
- Subscription and preference management
- Email configuration, personalization and compliance
|
| Topic 4: CRM Integration & Advanced Services | 13% | - Integration setup, troubleshooting and closed-loop reporting
- Sales tools, reporting, lead scoring and AI capabilities
- Supported CRM integrations and components
|
| Topic 5: Eloqua Fundamentals & Data Model | 15% | - Data objects, relationships and data capture
- Data enhancement and AppCloud usage
- Platform architecture and core concepts
|
| Topic 6: Implementation Overview | 10% | - Major milestones and key deliverables
- Prerequisite documents and required attendees
|
| Topic 7: Campaign & Program Automation | 12% | - Campaign Canvas configuration and usage
- Program Builder and Program Canvas features
- Automation logic and workflow design
|
| Topic 8: Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration
- Tracking script and microsite setup
- Landing page configuration and customization
|
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Question 1
Which two additional SmartStart add-ons are available? (Choose two.)
A. Profiler and Engage Installation in CRM
B. HTML email coding
C. IP warming
D. CRM integration
E. AppCloud development
Question 2
Which is NOT a good use case for email groups? (Choose the best answer.)
A. supporting different organizations
B. managing different content types for email
C. limiting the frequency of emails
D. enabling Sales with custom Engage templates
Question 3
Which three client-requested scenario can you configure natively within an Update Rule in Eloqua? (Choose three.)
A. the contract's Job Role contact field with the value matched to the Contact's Title field within a lookup table
B. the contract's Job Role contact field with the value listed within the contact's Title field
C. the contact's Job Role contact field with a static value based on the value within their Title field
D. the contact's Job Role contact field with the value listed in the Role field of a linked custom object record
Question 4
Which is considered a transactional email? (Choose the best answer.)
A. an update to your customer privacy policy
B. an offer from a partner
C. an exclusive upgrade for existing customers
D. an announcement from the CEO
Question 5
In which scenario would it NOT be possible to build a segment?
A. all contacts that have experienced an error during CRM integration
B. all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
C. all contacts with an invalid email address that are part of the Account for ACME Corporation
D. all contacts who registered for an event in the past 90 days
Solutions:
Question 1 Answer: C,D | Question 2 Answer: C | Question 3 Answer: A,B,D | Question 4 Answer: A | Question 5 Answer: C |