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Salesforce Marketing-Cloud-Email-Specialist Exam consists of 60 multiple-choice questions that you need to complete in 105 minutes. To pass Marketing-Cloud-Email-Specialist-JPN exam, you need to score a minimum of 68%. Marketing-Cloud-Email-Specialist-JPN exam covers various topics such as email marketing best practices, email content creation, email deliverability, email automation, and data management. Passing Marketing-Cloud-Email-Specialist-JPN exam will not only validate your skills and knowledge but will also enhance your credibility as a Salesforce Marketing Cloud Email Specialist.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Evaluate elements and techniques of email marketing to design effective emails and email programs |
| Marketing Automation | 26% | - Build the appropriate Automation Studio solution - Build the appropriate Journey Builder solution - Recommend the appropriate marketing automation solution |
| Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Subscriber and Data Management | 26% | - Understand concepts of subscribers, profile center, and subscription centers - Manage subscriber data (Lists vs Data Extensions) - Configure Contact Builder and Audience Builder |
| Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Create and customize an email message to meet customers' needs - Organize and manage email campaign content - Configure send settings to meet the customer requirements |
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