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Updated: Oct 08, 2026
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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign Design, Flow Orchestration & Content | 30% | - Personalization with Handlebars and dynamic content - Activation templates, landing pages and multi-channel design - Flow design, orchestration, triggers and messaging |
| Topic 2: Consent | 13% | - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods - Consent data objects and records management |
| Topic 3: Agentforce & AI Innovation | 11% | - Conversational messaging with Agentforce - Marketing Agents for campaign and audience automation - Predictive AI capabilities and use cases |
| Topic 4: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation |
| Topic 5: Platform Setup & Governance | 13% | - Domain authentication (DKIM, SPF) and IP configuration - Marketing Cloud Next environment provisioning and Data 360 setup - Business Units, governance model, roles and permissions |
| Topic 6: Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters operates with a central corporate marketing team and regional marketing teams in multiple Business Units. The corporate team creates approved email templates in a central enhanced CMS workspace. The regional teams report that they cannot access these corporate templates for their campaigns.
They can only see content created within their own Business Unit's workspace.
What is the cause of this issue?
- A. The regional users must be added as contributors to the enhanced CMS workspace.
- B. The content in an enhanced CMS workspace is related to its Business Unit by default.
- C. The corporate templates have not been published to the enhanced CMS workspace.
Correct Answer: B 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
Northern Trail Outfitters receives a high volume of support cases from customers requesting tracking updates on their orders. These low-value cases are taking up too much of the support team's time.
Which solution should a Marketing Cloud Next Consultant implement to autonomously resolve this situation?
- A. Embed a link in each email to the Tracking page that contains a Support AI agent chatbot.
- B. Create a flow to enable support tickets related to "Where is my order" to be routed to an AI agent.
- C. Enable Conversational Email on the Order Confirmation and Tracking emails to route the inbound requests to an AI agent.
Correct Answer: C 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
Northern Trail Outfitters is creating an ongoing promotional email campaign targeting its entire global audience.
Which feature should a Marketing Cloud Next Consultant suggest to maximize individual engagement by achieving higher inbox placement?
- A. Engagement Scoring
- B. Engagement Frequency
- C. Send Time Optimization
Correct Answer: C 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) uses a calculated insight in Data 360 to evaluate a 'Churn Risk' status. NTO's Marketing Cloud Next Consultant must automate a re-engagement email to send within 24 hours of when a customer becomes high risk.
Which flow type and configuration should the consultant use?
- A. Build a segment using the calculated insight as a criteria and configure an audience flow to send the email.
- B. Build a Data 360-triggered flow on the Calculated Insights Object with the entry condition set to trigger when the status changes.
- C. Build a record-triggered flow on the Calculated Insights Object with a changed status entry condition to send the email.
Correct Answer: B 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant uses the Campaign Creation Agent to generate a campaign brief, flow, and email assets from a single prompt. They now need a matching audience segment without rewriting the audience description.
How should the consultant generate the segment so it reflects the campaign brief?
- A. Create a new segment, choose Segment Creation, and describe the Segment.
- B. Open the segment builder from the Campaign, choose Segment Creation, and review the generated Segment draft.
- C. Ask the Campaign Creation Agent in the Agentforce chat to build the segment during campaign creation.
Correct Answer: B 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
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