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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question 1

In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

A. Filtering
B. Segmentation
C. Switching
D. Mapping

Question 2

What is the first thing a customer should do before creating a campaign in Unica Campaign?

A. Create the Mail List.
B. Create the offers, mail list, and call list.
C. Design the campaign on paper and determine the goals for the campaign.
D. Create strategic segments.

Question 3

In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A. Click the Segments icon.
B. Click the Implementation link within the campaign.
C. Select the Sessions menu.
D. Select the Associate checkbox.

Question 4

Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A. Track
B. Cube
C. Analytical/Optimization
D. Data Manipulation

Question 5

In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A. parameterized offer
B. base offer
C. static offer
D. smart offer

Solutions: