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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The LIVE customer profile is particularly valuable as a predictor since it

A) solicits customer feedback directly
B) captures all web interactions for any customer
C) keeps all customer history in a cookie on their computer
D) maintains visit activity over time, and also captures off-site impressions

2. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Target through online advertisements based on interaction history.
B) Optimize paid search advertising.
C) All of the above.
D) Automate customer recommendations based on LIVE profile.

3. Which one of these analytic capabilities is NOT part of the 'Service' offerings?

A) Service analytics.
B) Purchase analytics.
C) Customer analytics.
D) Fulfillment analytics.

4. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?

A) Triggering store to store transfers.
B) Up-selling to a higher value product.
C) Optimizing the supply chain to minimize stock-outs.
D) All of the above.

5. What are Smarter Commerce 'Sell' Offerings focused on?

A) Integrating the supply chain in order to support the selling process.
B) Driving the customer to the preferred enterprise sales channel.
C) Optimize the customer experience, regardless of touchpoint, or mode of access.
D) Up-sell potential via outbound calling centers and automated dialers.

Solutions: