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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Competitive Positioning- Differentiation of IBM analytics vs competing BI platforms
- Common objection handling scenarios
IBM Analytics Solutions Overview- IBM Planning Analytics overview
- IBM SPSS and predictive analytics basics
- IBM Cognos Analytics overview and capabilities
Customer Use Cases and Value Messaging- Reporting, dashboarding, and business intelligence use cases
- Forecasting and planning scenarios for midmarket organizations
Midmarket Positioning and Sales Approach- Understanding midmarket customer needs and buying drivers
- IBM sales methodology and solution positioning
IBM Business Analytics Portfolio Overview- Key value propositions of IBM Business Analytics solutions
- IBM analytics and data platform overview for midmarket customers

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

What is the software growth opportunity in the Business Analytics Midmarket?

  • A. The Midmarket is growing on par with the overall Business Analytics software market
  • B. The Midmarket is growing slower than the overall Business Analytics software market
  • C. The Midmarket is growing faster than the overall Business Analytics software market
  • D. The Midmarket has not grown year over year
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

What is the definition of an IBM sales stage 04 qualified opportunity?

  • A. The customer has been BANT qualified.
  • B. An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
  • C. The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
  • D. The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Which entitlement type does a user need to receive a personalized report from IBM Cognos Express?

  • A. IBM Cognos Express Performance Management User
  • B. No entitlement is required
  • C. IBM Cognos Express Recipient User
  • D. IBM Cognos Express Consumer User
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).

Within IBM we use BANT to qualify an opportunity. What does BANT stand for?

  • A. Budget, Access. Need, Timeline
  • B. Budget. Authority, Need. Timeline
  • C. Budget. Affordability, Need. Thought Leadership
  • D. Budget. Acceptance. Necessity. Tactics
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).

Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?

  • A. My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
  • B. I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
  • C. I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
  • D. I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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