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IBM Unica Campaign V8.5 Sample Questions:

1. Which of the following does NOT contain important inputs to gather for sizing an initial Campaign hardware and database size installation?

A) Contact History use; Output preservation period
B) Expected CPU utilization; Actual flowchart file sizes
C) Number of planned concurrent users; Whether "Strategic Segments" will be used
D) Expected number of users; whether "In Database Processing" will be used

2. A user has added a new Unica Campaign Attribute and would like to make that attribute available to the Cognos reports. To do this, the user needs to:

A) do nothing, once the new column is added the reports model is automatically updated.
B) use the Cognos application administrator to create a new data framework which includes the new attribute.
C) use the Reports SQL generator to create new views which include the new attribute.
D) use the Reports SQL generator to update the existing reporting views.

3. In a Unica Campaign deployment, there is a use case to check custom validation logic (valid vs. optional) for the campaign extended attributes at the time of campaign creation. Which Campaign feature will help accomplish this requirement?

A) Unica Campaign Web Services API
B) Unica Campaign Validation Plug-in Developer's Kit (PDK)
C) Security Policies
D) Unica Campaign Triggers

4. A table Customer_master contains 1000 customer_ids. A select box was created and all the customer_ids from the table were selected. However, when the select box was run, the output cell contained only a fraction of the total customers. When a test query was performed in the above mentioned select box, all 1000 customers were selected. What could be cause of this issue?

A) The Select process was not configured properly.
B) The table mapping of Customer_master are out-of-date.
C) Global suppression.
D) Incorrect audience level has been chosen for the Customer_master table.

5. A customer has been frustrated with the inflexibility with their current Unica Campaign solution. it involves many hours of repetitive data entry work. Campaign's current configuration does not reflect how the customer actually does business. Most importantly, 95% of every attribute is a hidden static offer attribute which causes a time-consuming and repetitive workflow.
What recommend changes will eliminate much of the repetitive work required for the customer's offer?

A) Parameterize offer attributes in the template so the attribute default value can be changed depending on the created offer. Finally, when the offer containing the parameterized attributeis associated with a cell in a flowchart, the user can accept or change the default value entered for the offer.
B) Use the Campaign's target Cell Spreadsheet (TCS) in a top-down method. Define the Target Cells and offers, and then add the flowcharts and assign the target cells as needed.
C) Redesign offer so they are more useable. Separate the offer attributes and identify whichattributes can become cell level attributes which can be managed through a campaign TCS. Increase the use of parameterized offer attributes to allow for easier administration of offers and increased usability.
D) Redesign offer so they can moved from static offer to a smart offer list. Set up the smart offer lists to be the contents of a particular folder, then the customer can simply add or remove offers to and from that folder to modify the offers given out each time a Campaign is run.

Solutions: