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HP HP2-B102 Exam Syllabus Topics:

SectionWeightObjectives
Sales Process and Techniques25%- Consultative sales methodology
- Handling objections and competitive positioning
- Upselling and cross-selling strategies
Solutions and Services25%- HP managed print services (MPS)
- Value-added services and support offerings
- Software tools and management utilities
HP Imaging and Printing Technologies & Products30%- HP hardware and MFP solutions overview
- HP supplies portfolio and cartridge technology
- HP laser and inkjet printing technologies
Industry Trends and Customer Needs20%- Identifying customer segments and requirements
- Imaging and printing market trends
- Customer business challenges and pain points

HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is the advantage of HP Care Packs?

A) They include free upgrades to HP devices.
B) They are included in the standard product warranty,
C) They are easy to buy, easy to use, and flexible.
D) They can be purchased for third-party products.


2. What is the role of the reseller during the support stage of the technology lifecycle?

A) to provide training for end users and address operation issues
B) to cross-sell additional accessories and service
C) to determine how to redeploy devices
D) to monitor usage and to notify managers if users abuse their printing privileges


3. What is the difference between HP ColorSphere Print Cartridges and other brands or remanufactured print cartridges?

A) HP ColorSphere Print Cartridges are less expensive.
B) Remanufactured print cartridges print faster
C) There is no difference.
D) HP ColorSphere Print Cartridges contain up to 70% of the imaging system.


4. According to HP what indicates whether an HP sales person is successful?

A) The sales person consistently wins HP sales awards
B) The sales person's clients are successful.
C) The sales person sells more devices per month than any other HP sales person.
D) The sales person earns more margin than colleagues do.


5. What is one way to research a client's regulations, challenges, and concerns?

A) talk to the previous sales person who serviced the account
B) call your client's competitors and ask questions
C) find and study its trade association's website
D) interview the client's customers


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: D
Question # 4
Answer: B
Question # 5
Answer: A

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