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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

Question 1

When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A. Test page and live page
B. Test page and conversion page
C. Landing page and conversion page
D. Landing page and conversion page

Question 2

Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A. Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
B. Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
C. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
D. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.

Question 3

Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A. Placement performance report
B. URL performance report
C. Ad performance report
D. Keyword performance report

Question 4

You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A. Create a campaign based on their products and use placements to target their audience.
B. Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
C. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
D. Create one campaign for all of their products to maximize ad exposure.

Question 5

Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A. Eligible
B. Ineligible
C. Paused/Deleted
D. Disapproved

Solutions: