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GCCC Strategic Communication Management Professional Sample Questions:

1. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
B) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
C) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
D) Spun content is a form of plagiarism.

2. In defining the goals component of a communication plan, a communication manager should:

A) determine which goals can be tracked on a continuous basis.
B) decide what the target audiences should do as a result of implementation of the communication plan.
C) evaluate a wide range of communication channels that will reach the target audiences.
D) request clarification from senior management regarding the resources available to implement the plan.

3. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.
B) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
C) The communication team will publish one intranet article per week throughout the enrollment period.
D) The company will save $1.2 million based on the enrollment choice employees make.

4. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) Mission, people, purpose, and strategy
B) History, people, strategy, and structure
C) People, purpose, strategy, and structure
D) People, process, strategy, and structure

5. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Establishing a process for ongoing, two-way communication with all relevant interest groups
B) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
C) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
D) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms

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