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310-101 PDF Practice Q&A's
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- Total Questions: 152
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Gratitude should be tangible. PrepAwayETE thanks its Facebook Advertising Core Competencies customers with preferential terms in return — bundle discounts, irregular coupons, and small gifts — on top of 152+ expert-verified Q&As for the 310-101 exam in 2026.
Facebook 310-101 Exam Overview:
| Certification Vendor: | Facebook (Meta) |
|---|---|
| Exam Name: | Facebook Advertising Core Competencies |
| Exam Number: | 310-101 |
| Real Exam Qty: | 60-75 |
| Certificate Validity Period: | 1 year |
| Exam Price: | USD 150 |
| Related Certifications: | Facebook Certified Creative Strategy Professional Facebook Certified Planning Professional Facebook Certified Buying Professional |
| Exam Format: | Scenario-Based Questions, Multiple Choice |
| Passing Score: | 700/1000 |
| Available Languages: | English |
| Exam Duration: | 105 minutes |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored exam delivered through the Facebook Blueprint certification platform. |
| Pre Condition: | No formal prerequisite. Recommended experience with Facebook advertising and digital marketing fundamentals. |
| Official Syllabus URL: | https://www.facebookblueprint.com |
Facebook 310-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Advertising Fundamentals | 20% | - Facebook Advertising Ecosystem
|
| Topic 2: Audience and Targeting | 20% | - Audience Development
|
| Topic 3: Measurement and Optimization | 15% | - Performance Analysis
|
| Topic 4: Campaign Planning | 25% | - Business Goals and Objectives
|
| Topic 5: Ad Creation and Delivery | 20% | - Creative and Placement Strategy
|
310-101 Exam Facts, Privacy, and Preferential Terms
At present, the 310-101 exam's passing score is 700/1000, and registration costs USD 150. Since failing means registering again at full price, thorough preparation is the economical choice — and Facebook can revise both figures, so confirm them officially before booking.
The Facebook Advertising Core Competencies blueprint is built around these main domains:
- Measurement and Optimization (15%)
- Advertising Fundamentals (20%)
- Ad Creation and Delivery (20%)
Additional domains appear in the full official outline — our bank covers them all.
Honored in writing. If you fail the corresponding exam within 60 days of purchase, send us a scanned copy of your enrollment slip and your official Score Report PDF within two days of the exam date; verified claims are refunded in full within seven days. Exclusions: exams taken within three days of purchase, candidate names that differ from the payer, and free or expired products. You may also exchange your product for two others of equal value at no charge.
By a professional group with dedicated contribution — experienced engineers and educators in this industry who compile every 310-101 question and verify every answer across the Facebook Advertising Core Competencies objectives. Maintenance is continuous: as new technology standards and knowledge emerge, revisions follow, and each updated version is sent to your mailbox immediately, free for 365 days, with a 50% renewal discount for further partnership. Privacy is protected by principle — your information is classified and never sold or shared, so no one will call you to sell something after our cooperation. And preferential terms — bundle discounts on the three versions, irregular coupons, little gifts — thank you for your trust in return.
Facebook publishes these prerequisites for the Facebook Advertising Core Competencies: No formal prerequisite. Recommended experience with Facebook advertising and digital marketing fundamentals..
Verify the current requirements on the official certification page.
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Per the latest exam information, the 310-101 exam contains 60-75 questions with 105 minutes minutes to complete them. The PC Test Engine lets you simulate a full test event under these conditions to check your progress.
Facebook Advertising Core Competencies Sample Questions:
An e-commerce advertiser is looking to achieve the maximum number of sales from a link campaign. What would be the most efficient way for them to optimise?
- A. CPM
- B. Clicks (CPC)
- C. Reach
- D. Conversions
Correct Answer: D 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
A national e-commerce store is looking to accurately measure the brand lift effect from their latest Facebook campaign. How would they set this up?
- A. Add code to the Facebook Pixel to enable this measure
- B. Contact a Facebook Account Representative
- C. Run a brand lift study from Power Editor
- D. Navigate to Ads Manager and filter by brand lift effect
Correct Answer: B 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
What opportunity has the trend towards individuals viewing TV whilst simultaneously using multiple devices enabled?
- A. More accurate targeting of audiences
- B. Higher ROI on campaigns
- C. The split testing of campaigns
- D. Users to interact with brands that advertise on the TV on their device
Correct Answer: D 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
A national retailer is using Facebook Ads to support several different campaigns. It has a large CRM database and significant marketing budget. Which of these would be most suitable for a Facebook Partner to assist with?
- A. Researching audience insights to select the appropriate target audience
- B. A Reach and Frequency buy aimed nationally
- C. Providing real time EPOS integration, allowing better measurement of offline conversions
- D. Installing custom events on the website for the Facebook Pixel to track cart abandonments
Correct Answer: C 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
What is the maximum number of posts you can export at one time from Page Insights data?
- A. 1000
- B. 100
- C. 5000
- D. 500
Correct Answer: D 🗳️
Explanation: Only visible for PrepAwayETE members. You can sign-up / login (it's free).
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