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Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
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Facebook 200-101 (Facebook Certified Marketing Science Professional) Exam is a certification test designed to validate your knowledge and expertise in various marketing science concepts related to Facebook campaigns. 200-101 exam is perfect for any marketing professional looking to enhance their credentials or add social media marketing to their skill set. The 200-101 exam is a comprehensive test that covers important topics such as audience targeting, campaign optimization, and marketing measurement.
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| Section | Objectives |
|---|---|
| Measurement Foundations | - Core metrics and KPIs - Attribution concepts - Data collection principles |
| Experimentation and Lift Measurement | - A/B testing principles - Conversion lift studies - Incrementality measurement |
| Marketing Analytics | - Reporting and visualization - Audience insights and segmentation - Campaign performance analysis |
| Advanced Marketing Science Concepts | - Marketing Mix Modeling (MMM) - Privacy-safe measurement approaches - Cross-channel measurement strategies |
| Data Integration and Signal Quality | - Meta Pixel and Conversions API - Data governance and signal loss mitigation |
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