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Facebook 100-101 exam is an online test that consists of 75 multiple-choice questions. The duration of the exam is 90 minutes, and candidates must score at least 700 out of 1000 to pass. 100-101 exam covers a wide range of topics, including digital marketing fundamentals, Facebook and Instagram advertising, audience targeting, ad creation, campaign optimization, and measurement and reporting. Meta Certified Digital Marketing Associate certification is valid for two years, and individuals who pass the exam can showcase their expertise in digital marketing, which can lead to better job opportunities, higher salaries, and career advancement.
Facebook 100-101: Meta Certified Digital Marketing Associate Exam covers a wide range of topics related to digital marketing such as social media marketing, content marketing, email marketing, mobile marketing, and search engine optimization. 100-101 exam also includes questions related to analytics, data interpretation, and marketing strategy. 100-101 exam is designed to test your understanding of the latest trends and best practices in the field of digital marketing.
Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Measurement | 15% | - Interpret results and optimize - Basic attribution concepts - Key performance metrics |
| Topic 2: Advertising Fundamentals | 25% | - Targeting and audience types - Ad formats and creative best practices - Budgeting, scheduling and bidding - Campaign structure and objectives |
| Topic 3: Value of Meta Technologies | 15% | - Overview of Meta platforms - Business benefits of Meta marketing solutions |
| Topic 4: Create and Manage Ads | 25% | - Build campaigns in Ads Manager - Placement and delivery options - Privacy policies and ad guidelines |
| Topic 5: Establish Business Presence | 20% | - Create and manage Meta Business Account - Configure Ad Account and Meta Pixel - Set up Facebook Page, Instagram Business Account |
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