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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary focus of the 'What' section in storytelling?

A) Presenting opportunities using insights and data.
B) Highlighting all available data regardless of relevance.
C) Focusing on exploratory analysis to uncover all possible insights.
D) Providing a detailed appendix with all supporting data.

2. Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?

A) Regression analysis
B) Moving averages
C) Exponential smoothing
D) K-Means clustering

3. Which factor primarily influences how much room is available for a retail assortment?

A) Days of supply and case pack requirements.
B) The number of shoppers that purchase the category.
C) The number of SKUs in the product mix.
D) Shopper preferences and trends.

4. Which of the following best defines the key stages and components of a retail supply chain?

A) The marketing strategies used to promote products to customers
B) The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
C) The financial planning and budgeting for inventory purchases
D) The transportation and storage of goods from manufacturers to warehouses

5. A successful promotion strategy considers which key metrics to fully understand performance success?

A) Internal POS Data
B) Shopper Metrics (trips and baskets)
C) Syndicated POS Data
D) Internal Profit Data

Solutions: