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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which filters help refine data analysis in Adobe CJA?
(Select two.)
Response:

A) Event Filters
B) Campaign Delivery Rules
C) Identity Stitching Settings
D) Metric Filters

2. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID exists (People)) / People

B) (Customer ID does not exist (People)) / People

C) (Customer ID exists (People)) / (Customer ID does not exist (People))

3. Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:

A) Bar Chart
B) Funnel Visualization
C) Line Chart
D) Scatter Plot

4. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A) Apply Data Filters
B) Define Date Ranges
C) Enable Real-Time Sync
D) Assign Campaign Metrics

5. A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
Response:

A) Report will show orders that were placed after promotion page was viewed and may show orders placed before that page
B) Report will show orders that were placed only after promotion page was viewed in the reporting window
C) Report will only show sessions where the promotion page was not viewed
D) Report will not show any orders as sequential definitions are not allowed with 'Person' level containers

Solutions: