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Adobe AD0-E608 Korean Exam Syllabus Topics:
| Section | Weight | Objectives |
| Components | 30% | - Translate business questions into relevant components
- 1. Build filters and segments
- 2. Create calculated metrics
- Create a subset of data using appropriate components and filters
- 1. Apply filters to datasets
- 2. Use dimensions and metrics
- Build non-admin components to address business questions
- 1. Create derived fields
- 2. Customize workspace components
|
| Reporting | 32% | - Determine appropriate visualizations or tables to address business questions
- 1. Configure reporting tables
- 2. Select visualization types
- Determine how to use and apply date ranges
- 1. Apply rolling date ranges
- 2. Compare reporting periods
- Determine which data view to use based on data sources, identities, and date ranges
- 1. Choose suitable data views
- 2. Understand identity stitching
|
| Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
- 1. Analyze customer journeys
- 2. Interpret business trends
- Evaluate audiences to share with other AEP tools
- 1. Create audience segments
- 2. Activate audiences
- Choose correct components for analysis
- 1. Use attribution models
- 2. Select dimensions and metrics
|
| Distribution | 12% | - Schedule and share reports with key stakeholders
- 1. Configure report scheduling
- 2. Share projects securely
- Organize projects in a logical manner
- 1. Structure workspace projects
- 2. Maintain reporting consistency
- Curate fields available in a particular report or dashboard
- 1. Manage report components
- 2. Customize dashboards
|
Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608 Korean Version) Sample Questions:
1. CJA 비즈니스 실무자로서, 계산된 지표를 사용하여 기기당 세션 비율을 제공하는 보고서를 검증하고 있습니다. 이 계산된 지표는 정수만 포함해야 합니다.
하지만 현재는 소수점 이하 자릿수 값을 백분율로 표시합니다. 소수점 이하 자릿수 값을 사용하는 이유는 무엇일까요?
응답:
A) 계산된 메트릭의 '형식'은 백분율이고 '소수점 자릿수'는 2입니다.
B) 계산된 메트릭의 '형식'은 소수점 이하 자릿수이고 '소수점 자릿수'는 2입니다.
C) 계산된 메트릭의 '형식'은 숫자이고 '소수 자릿수'는 1입니다.
D) 계산된 메트릭의 '형식'은 백분율이고 '소수점 자릿수'는 0입니다.
2. Adobe CJA의 데이터 세트에서 가치가 높은 거래만 추출하려면 어떤 필터 유형을 사용해야 합니까?
응답:
A) 이벤트 트리거 필터
B) 날짜 범위 필터
C) 메트릭 필터
D) 정적 필터
3. 어떤 Adobe CJA 기능이 심층적인 데이터 분석을 지원합니까?
(두 개를 선택하세요.)
응답:
A) 캠페인 실행 로그
B) 계산된 메트릭 빌더
C) 데이터 뷰 필터 편집기
D) 프로필 병합 정책 관리자
4. 귀사 팀은 다채널 마케팅 캠페인을 시작하면서 고객 여정 추적 보고서를 요청했습니다. 보고서를 검토한 결과, 이메일 참여 데이터만 표시되는 것을 확인했습니다. 문제 해결 후, ID 스티칭이 활성화되어 있지 않다는 것을 알게 되었습니다. 다음 단계는 무엇일까요?
응답:
A) 다른 채널에 세그먼트 필터를 적용합니다.
B) 모든 채널을 추적하기 위한 새로운 캠페인 보기를 추가합니다.
C) 데이터 보기에서 ID 스티칭을 활성화하고 보고서를 새로 고칩니다.
D) 고객 여정에 대한 계산된 지표를 만듭니다.
5. Adobe CJA에서 고객 세그먼트별 요약 구매 총액을 표시하려면 어떤 표 유형을 사용해야 합니까?
응답:
A) 피벗 테이블
B) 요약 표
C) 코호트 테이블
D) 주요 지표 보고서
Solutions:
Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B,C | Question # 4 Answer: C | Question # 5 Answer: B |